The Team
James W. Keyes, Co-Founder & CEO, has led two Fortune 500 companies and is internationally known for corporate transformation and consumer product innovation. Jim has spearheaded hundreds of global, live and recorded, entertainment and celebrity-driven sponsorship initiatives. During his 21 years at 7-Eleven, Inc., he launched hundreds of new consumer items. Relying on his unique ability to mesh technology and creativity, Jim has orchestrated significant mergers, acquisitions, and restructurings, including 7-Eleven, Inc., Blockbuster, Inc. and Gulf/Chevron.
Saranne Rothberg, Co-Founder, Chief Creative Officer, & Engagement Expert, creates unique, interactive live events, including programming and marketing opportunities in all media formats. Saranne has collaborated with Fortune 500 Companies, entertainment corps, media companies, advertising agencies, hospitals, universities, military, The United Nations & World Health Organization. As a stage IV cancer survivor and a sought-after motivational speaker, Saranne is Oprah’s “Hero” and regularly featured on CNN, ABC, NBC, CBS, FOX, PBS.
Steve Deitz and his 900lbs TEAM is a future-focused design and development Special Forces Unit, creating a diverse range of interactive initiatives and visual content to showcase the art of the possible and make it a reality. With an arsenal of cutting-edge technologies, Steve brings complex and disruptive ideas to life to drive business results.